Rory Sutherland – Everything's Possible In Print 2016
An interesting anecdote from Rory Sutherland at the Everything's Possible In Print (EPIP) conference 2016, organised by the Independent Print Industries Association (IPIA).
Everything in life is a matter of perspective.
#beautifulplaces #bincangesok #quotes #music #goodnight
Rory Sutherland | Whoever owns the data owns the conversation | APG Noisy Thinking
APG Noisy Thinking
Whoever owns the data owns the conversation
3 September 2012
Rory set to on the theme of data and was unstoppable. It was a scintillating, coruscating criticism of the mis-use of data across agencies, business, and society.
Counter-intuitive instincts may be right and people with spreadsheets are wrong. We give too much power to people who have data to win arguments and we are the poorer for it. In business culture now the person with the numbers, however stupid, will hold sway. You have to speak ‘number’ to get into power and numbers encourage unwarranted confidence in those who marshall them in argument.
#apgnoisythinking
Presentation from Rory Sutherland, Vice Chairman, Ogilvy UK
Rory Sutherland, Vice Chairman, Ogilvy UK
Session captured at MAD//Fest London 2021
Rory Sutherland at LS CXM 2023: The Behavioural Science of Loyalty, Recognition, and Personalisation
Or how to use the latest findings in psychology to justify those things you have always instinctively wanted to do, but which finance folk don’t understand.
#rorysutherland #loyaltysummitcxm #lscxm
Rory Sutherland: how simultaneous behavioural shifts changed the world - MAD//ANYWHERE ‘20
Ogilvy Vice-chair Rory Sutherland explores the power of collective behaviour to change the world + how brands can leverage it at MAD//Anywhere 2020.
Rory Sutherland: Why Are Marketers Suffering From A Crisis Of Confidence?
Marketers should take steps to regain their role in value creation and grow confidence, says Ogilvy Vice-chair and MAD//Masters By Rory Sutherland Co-founder Rory Sutherland.
The psychology of digital marketing | Rory Sutherland, Ogilvy
The psychology of digital marketing | Rory Sutherland, Ogilvy
In his keynote address at our CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why psychological insight is just as valuable as technological advance.
Watch the full speech here:
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Rory Sutherland's Travel #OgilvyLabDay takeaways! #Rory360
At our #OgilvyLabDay, we captured Rory Sutherland's (Vice Chairman, Ogilvy & Mather Group UK) summary of the future of travel day. - IN 360 VIDEO!
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Ogilvy Labs: London
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Rory Sutherland: how can brands ride the storm? Beware of averages!
Here's Rory Sutherland's latest MAD//Masters By Rory Sutherland course video on why doing what everyone else is doing and following averages can be a dangerous game if you're looking to remain resilient through the challenges of 2023. Dig a little deeper and think about where and how you could benefit + the nuances of your category and customers.
For more ideas on how reframing your marketing challenges could do you a world a good, check out MAD//Masters By Rory Sutherland - my brand new online course with @MADFESTLONDON for the optimists, opportunists and outliers of our industry!
Rory Sutherland: Marketers Should Take More Calculated Risks And Embrace 'Digital Flight Simulators'
Marketers should learn to take more calculated risks and think of digital as an experimental 'flight simulator' where they can learn valuable lessons, according to Ogilvy Vice-chair and MAD//Masters online course creator Rory Sutherland.
MAD//Masters By Rory Sutherland is Rory's brand new online course for marketers, commercial leaders, agency execs, b2b specialists and founders who want to use creative innovation and behavioural science to address the challenges created by mass disruption and accelerated change.
Register here -
Creativity: It's In Our Blood - Rory Sutherland
To help celebrate the 21st anniversary of the Marketing Agencies Association's Best Awards we interviewed a number of industry figureheads. We kick off with the ever-charismatic Rory Sutherland.
Perspective is everything. #GROWTH #FOCUS #GOALS #LEADERSHIP
ALF Insight On Brand Podcast - Rory Sutherland with Shamil Thakrar
Rory Sutherland, Vice Chairman, Ogilvy UK
Shamil Thakrar, Co-founder, Dishoom
In partnership with ALF Insight
Recorded live at MAD//Anywhere 2021
Creative North Presents: An Interview with Rory Sutherland
Rory Sutherland is the Vice-Chairman of Ogilvy UK, a Spectator columnist, a world-renowned speaker, an author, and a whole lot else besides. He’s also been on Radio 4, chaired judging panel at Cannes, and lived in Napoleon III’s attic.
At Creative North 2020, Rory would’ve started talking about whatever took his fancy, and kept on going until he was ushered protesting from the stage. We’ve tried to recreate that here. So this is just a small slice of what he might have said…
On June 19th 2020, our speakers should've been taking to the stage at Manchester's Royal Exchange Theatre. Instead, the conference needed to be postponed. So we interviewed them all on Zoom instead.
But Creative North will be back. To make sure you're first in line for our rescheduled conference, sign up now at
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Emis Seminar / Rory Sutherland
Rory Sutherland @ QSP SUMMIT 2022
Rory Sutherland @ QSP SUMMIT 2022 | Main Stage
Vice Chairman
Ogilvy UK
Rory Sutherland is Vice Chairman of The Ogilvy Group and the author of Alchemy - The Surprising Power of Ideas that Don't Make Sense and, more recently, Transport for Humans. He founded the Behavioral Science Practice at Ogilvy. He is also a columnist for Management Today, Insight, and The Spectator.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior. In his writings and his professional life, he is a prominent and persistent advocate for the use of behavioral science in defining and solving the more persistent problems which beset both businesses and governments - and above all consumers.
He believes that the failure to account for psychological and anthropological factors is often the single leading cause of business and policy failure - and also that the presence of the narrowly rational actor in economics is a significant obstacle to the use of creativity in problem-solving. Until you define the problem imaginatively, you will solve it creatively.
Before founding Ogilvy’s Behavioral Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.
Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.
Alchymie - Rory Sutherland - Jan Melvil
ALCHYMIE
Kouzlo značky a podivuhodná věda úspěchu marketingových nápadů, které nedávají smysl
Rory Sutherland
zdroj:
All about perspective…⚽️???????? #shorts #footballmagic