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Sébastien Bazin shares Accor's success, strategy

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Sébastien Bazin – Accor | ALL, the Heartist concept and the secret to success in hospitality

#sébastienbazin #accor #smackhospitality

We are back with a brand new podcast season of #smackstories and stopped at nothing short of one of the biggest names in Hospitality globally to kick off the season in style.

Sébastien Bazin, Chairman & CEO of Accor Group, joined us on the show and had a lot of fun giving us a recap on his past 10 years with Accor and what is planned for the upcoming years. Sébastien & Fritz discussed Accor’s idea of augmented reality, a more leaner and agile business concept, a shift in the developers mindset as well as an orientation towards sustainability. Sébastien also explained to us what the core of Accor’s Heartist® concept is and why the love for people is so important for this industry. We also learned how to make a loyalty program sexy and how to connect with local communities. Needless to say that Fritz and Sébastien couldn’t help but briefly talk about their mutual passion for football and do a quick analysis of Fritz’ discoveries while visiting one of the Mama Shelter properties for the first time as he was on a date there several years ago.

Enjoy the show!

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Copyrights: Studio 49 Hospitality UG (haftungsbeschränkt) 2022
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HICSA 2019: How to Master Your Future in a Fast Changing World | Sebastien Bazin | Accor |Hotelivate

Sébastien Bazin, Chairman and CEO, AccorHotels
at the 15th edition of HICSA.
#HICSA2019 #HICSA #Hotelivate #HospitalityConference #Hospitality #sebastienbazin #Hotelconference #Accor #AccorCEO #Hotelinvestmentconference #hotelbusinessstrategy

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Accor CEO at Skift Forum Europe 2022

Accor CEO Sébastien Bazin speaks with Skift CEO Rafat Ali about the future of travel at Skift Forum Europe on March 24, 2022 in London.

For more coverage of the travel industry visit
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AccorHotels Chairman and CEO at Skift Forum Europe 2018

Sebastien Bazin, chairman and CEO of AccorHotels, spoke at Skift Forum Europe 2018 about the company's ongoing transformation and delivery of experiences.

Get details about future Skift events at
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Accor Group: From hospitality to augmented hospitality, how to shape the future of the industry

Explore the evolution of customer needs and disruptive new solutions for hospitality have totally challenged our industry and why most innovative hotel companies are rethinking the role they play in the everyday lives of consumers. Hear from Antoine Dubois, Senior Vice President of Global Marketing Strategy, Accor Group.

Join us at the next Direct Booking Summit near you:
MIAMI | 22 - 23 OCTOBER, 2019
BANGKOK | 19 - 20 FEBRUARY, 2020

Accor Group: Highlights 2020

2020 was an exceptional year filled with unique challenges. For Accor, we reinforced our values of solidarity and compassion embodied by our Heartists. Together, we channeled extraordinary abilities to adapt, fulfilling new expectations of our guests & partners. Relive with us the highlights of our incredible year, and we send messages of safety & wellbeing to your friends & families:

#AllHeartists #AccorCares #ALLsafe

Opportunities throughout the world in more than 5,400 hotels and 40 brands | Accor

Who are our Heartists®️? They’re the people behind our Group, working every single day in our hotels and offices worldwide ✨.

They are experts at what they do and build unforgettable experiences with human connections and real emotions for our guests.

Want to be a part of the Accor family?
Join us today:

#ExploreLimitlessPossibilities

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/ accor

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Sébastien Bazin shares Accor's success, strategy

During the International Hotel Investment Forum, which was held 4-6 March in Berlin, Hotel News Now chatted with Accor Chairman and CEO Sébastien Bazin, who discussed the French company's recent acquisitions, brand launches and marketing partnerships. Bazin also shared his vision for Accor as being essential to the travel journey for every type of traveler and destination.

For Hotel News Now's complete coverage of IHIF, click here:

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2022 Full-Year Results with Sébastien Bazin

2022 was a formidable year for the tourism industry and our activity, with a solid and sustainable rebound. Our key performance indicators are above pre-pandemic levels in almost all our regions.

Watch this video and listen to the message of Sébastien Bazin, Chairman and CEO of Accor, about our 2022 Financial Results and priorities for 2023.

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Wayfarer TV: Accor Chairman and CEO Sébastien Bazin talks travel trends

An insider's guide to travel and lifestyle with host James Gregory Wilkinson. In this segment, we talk travel and brands with Accor Chairman and CEO Sébastien Bazin.

For all of the latest executive travel news and features, visit
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Highlights: Sebastien Bazin, Chairman & CEO, AccorHotels - The Phocuswright Conference

AccorHotels CEO Sébastien Bazin on disruptors like Airbnb

Sébastien Bazin, CEO of AccorHotels, shares lessons learned from the emergence of the sharing economy.

HMTV: AccorHotels Chairman and CEO, Sebastien Bazin

HM speaks to AccorHotels Chairman and CEO, Sebastien Bazin. Interview by James Wilkinson

Accor CEO Sébastien Bazin at Skift Global Forum 2021

Session: Future Growth in Luxury, Lifestyle, and Sustainability

Watch highlights from sessions at Skift Global Forum in New York City on September 21-23, 2021.

For more travel news, research, and insights, visit

Keynote Speaker: Sebastien Bazin, Chairman & CEO, AccorHotels

Interviewed by Stephanie M. Ricca - Editor in Chief, Hotels News Now, STR
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Heart of Hospitality • Podcast #4 • The fascination and reward of the hospitality industry • Accor

#HeartOfHospitality

For the last episode in 2021, Duncan O´Rourke, CEO Accor Northern Europe, is joined by Sébastien Bazin, Chairman and CEO of Accor in a live session in Warsaw. In his view from top, Sébastien shares his take on the importance of human capital and why caring for people is crucial to the hospitality industry. A truly special episode!

Connect with Heart of Hospitality!

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AccorHotels CEO Sébastien Bazin on tech impacting hotels

Sébastien Bazin, CEO of AccorHotels, talks about how the emergence of artificial intelligence could be meaningful for the hotel industry.

AccorHotels CEO Sébastien Bazin on the traveling (and nontraveling) population

Sébastien Bazin, chairman and CEO of AccorHotels, takes stock of who is traveling and how to capitalize on location to get nontravelers.

Travel DAZE 2020 - How to reorganise, pivot and grow in a pandemic – Sebastien Bazin

Accor is one of the many hospitality companies that has felt the heavy impact of COVID-19.

Find out how the hotel giant has modified its development and growth strategy to come out of the pandemic a stronger and more resilient company, and what this means for Accor’s future plans in the APAC region.

Sébastien Bazin, invité d'honneur du 1er Club d'affaires franco-chinois

Après le PDG de L'Oréal, le PDG de Total, le PDG de la SNCF, le PDG du Club Med, le PDG de Pernod Ricard, le PDG de JCDecaux et le PDG d'Havas, Sébastien Bazin, PDG d'Accor, était l'invité d'honneur du 1er Club d'affaires franco-chinois.

Pour trouver un partenaire chinois, exporter et vendre en Chine, cibler le marché chinois, développer son guanxi, s’implanter en Chine, développer son activité en Chine, trouver des investisseurs chinois, contacter des influenceurs chinois, faire du business avec les chinois, communiquer sur les réseaux sociaux chinois, attirer la clientèle chinoise et les touristes chinois en France, être référencé sur Baidu le Google chinois, créer un compte WeChat pour toucher les consommateurs chinois, obtenir un Visa Business pour la Chine, les membres du Chinese Business Club France Chine se réunissent tout au long de l’année à Paris pour rencontrer :

* Les fonds d’investissement chinois en France : Fosun, Dongfeng, CIC, Cathay Capital, BCL, Jin Jiang.

* Les banques chinoises en France : China Exim Bank, China Construction Bank, ICBC, Bank of China, Bank of Communications.

* Les marques chinoises en France : Huawei, WeChat, Alibaba, UnionPay, Baidu, ZTE, Haier, Lenovo, China Telecom, Geely, VIP.com, China Mobile, Air China, Hisense, China Eastern, Xiaomi, Hainan Airlines, EuroPass, Moutai, Oppo, CGNPC, Comac, Avic, CCPIT, Synutra, WeChat Pay, Alipay, Tencent, Weibo, TikTok, AliExpress.

* Les diplomates de l’Ambassade de Chine en France et du Consulat, la cellule Chine de la Présidence de la République et du Ministère des Affaires étrangères.

* Les agences spécialisées dans le tourisme réceptif et les guides associés.

* Les journalistes chinois en France : Huarenjie, Quotidien du Peuple, Nouvelles d’Europe, China Daily, People’s Daily, CCTV, CFTV, Phoenix TV, Mandarin TV, CGTN.

* Les délégations chinoises en France et les riches touristes chinois à Paris.

Le Chinese Business Club a pour vocation de favoriser la création de projets communs entre la France et la Chine et le développement de liens durables entre personnalités chinoises et françaises.

Fondé par le Président Harold Parisot en 2012 à Paris, le Chinese Business Club France Chine, un des acteurs privilégiés de la diplomatie économique franco-chinoise, œuvre au développement des relations économiques et commerciales entre la Chine et la France.

Club d’affaires international, le Chinese Business Club réunit tous les mois à Paris, délégations officielles, entrepreneurs, politiques, diplomates, grands investisseurs, dirigeants et chefs d’entreprises chinois et français.

Avec plus de 100 sociétés membres et 12 évènements par an à Paris, le Chinese Business Club France Chine est le 1er Club d’affaires franco-chinois.

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