Aviators, British Airways To Fly To Serve
British Airways - To Fly. To Serve.
See how these four words have guided us in the past and will lead us in to the future
Transcript:
Those first young men, the pioneers, the aviators building super highways in an unknown sky. Leaving wives and children in their snug homes, with just a kiss and a promise to return.
Roaring into the clouds to battle wind and stars.
Their safety systems built of brain and heart. They landed where there were no lights. Transforming strange names from tall tales into pictures on postcards home. And those next young men, travelling further, faster, higher than any in history and the ones who followed them, who skimmed the edge of space, the edge of heaven, the edge of dreams.
(Speedbird 1, Speedbird 1.... cleared for take off)
And we follow them up there to live by an unbreakable promise. The same four words stitched into every uniform of every captain who takes their command.
To Fly. To Serve.
British Airways Today Tomorrow, TV Advert - Unravel Travel TV
British Airways' latest 'To Fly. To Serve' advertising campaign, was unveiled (6 September 2013) The TV advert follows a customer journey using a 'micro to macro' style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting 'To Fly. To Serve. Today. Tomorrow.'
Abigail Comber, British Airways' Head of Marketing, said: We wanted to show travel and innovation at its best -- the people behind the scenes, the attention to detail, our engineering prowess and the care and expertise to get 100,000 people in the air every day. It is beautifully crafted with a light-hearted tone and proudly features real people from around the airline.
The campaign uses TV, cinema, press, digital, outdoor media and social media, and will run until October 2013, in two different phases. The film is directed by Martin Krejci, with cinematography from Anthony Dod Mantle, who won an Oscar for his involvement in Slumdog Millionaire. It features a vibrant soundtrack 'Experience' (Starkey Remix), by the acclaimed Italian composer and pianist, Ludovico Einaudi.
Created by BBH, the TV advert will also run in a number of the airline's international markets, including USA and India -- for the first time in seven years. The press and outdoor advertising showcases the innovative ways in which British Airways helps its customers, featuring its mobile boarding pass and digital bag tag, as well as its latest aircraft -- the superjumbo A380.
Hamish Pinnell, Creative Director at BBH London, commented: This campaign launches the next chapter of 'To Fly. To Serve'. It presents the sheer scale of British Airways' numerous innovations and new services, and sets the platform for the future. We were able to work with some true craftsmen, Martin Kreici, Nadav Kander and Leandro Farina, and the result is beautiful work produced with the same attention to details applied by British Airways everyday.
In social media, a digital campaign to coincide with the launch of the Dreamliner 787 will commence on 19 September 2013, and again on 24 September 2013 for the A380 flight to Los Angeles. It invites social media users to 'tweet' a message using #racetheplane @British_Airways. Each tweet will fuel a virtual version of the aircraft, racing against the actual flight, with prizes to be won.
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British Airways: Fuelled by Love
Our journey in India began in 1924. We’ve grown together, soared great heights and touched the skies. Yet the bond grows stronger. See how a British Airways crew member falls in love with India and forms a deep bond with India that is #fuelledbylove. To find out more visit:
British Airways | A British Airways Original
Are you travelling for Business or Leisure? For love or adventure?
We all travel for a million different reasons, whether that’s a change of scenery, new memories or for an overdue hug. Every flight, every dream, every purpose of every visit is original.
Watch our new video and get inspired to plan your own original journey
And when you’re ready, let’s go together.
1989 British Airways Commercial
This is the complete original 90-second edition of the ad. Ranks alongside the likes of Apple's 1984 as one of the greatest TV ads ever filmed.
British Airways - A glimpse inside our new A380
The Airbus A380 is the most innovative commercial airliner currently on the market. Offering a spacious, quiet cabin, less noise on take off and landing and greater fuel efficiency.
Flights on our new A380 are now available to book to Hong Kong, Johannesburg, London, Los Angeles, Miami, San Francisco, Singapore, Vancouver and Washington.
Book your flights here:
British Airways | Safety Video | The Original Safety Briefing
Fasten your seatbelts, our new safety video is ready for take-off ⚠️????✈️
With a little help from British Airways colleagues across our airline and a few familiar faces, this five-minute film shines a light on everything that makes Britain unique and truly original, whilst keeping you safe in the skies.
See it on board from 1 May 2023.
#BritishAirways #ABritishOriginal
British Airways | A British Airways Original
Are you travelling for Business or Leisure? Or another reason? The truth is, we all travel for a million different reasons, whether that’s love, perspective, memories or for an overdue hug. Every flight, every dream, every purpose of every visit is original.
Watch our new video and get inspired to plan your own original journey. And when you’re ready, let’s go together.
British Airways staff #DoTheStrictly
Watch our fantastic team perform #TheStrictly. Why don't you try to #DoTheStrictly too? Visit the BBC website
#BritishAirways
British Airways | A British Original
Are you travelling for Business or Leisure? Or another reason?
The truth is, we all travel for a million different reasons, whether that’s love, perspective, memories or simply the smell of the sea. Every flight, every dream, every purpose of every visit is original.
Just like each and every one of you.
See more at ba.com/original.
#BritishAirways #ABritishOriginal #EveryReasonYouFly
1979 British Airways TriStar 500 Commercial
Fly BA's widebodied TriStar 500 direct from Kingston to Nassau, Bermuda, and London. We'll take more care of you.
1979 BA advert most likely shown in the Jamaican market.
British Airways - A Family Affair
To commemorate 100 years of flying, we recently flew two flights with a top crew of mothers and daughters and other British Airways family members between London and Kuala Lumpur to surprise our customers with a flight to remember. Our family, proud to be flying yours.
Europe with British Airways, The Relaxed Trainer - To Fly. To Serve.
We believe that when travelling to Europe, the journey is just as important as the destination. Flying is something to be enjoyed and not endured. That's why we have put special thought into helping you make the most of your time away.
Don't forget to watch the other adverts in this series and meet the Happy Jumper and the Friendly Lemon!
Transcript:
He was expecting a dash through check-in and a sprint to the gate.
But no! He had a wander. An amble. And now he's on his way to Amsterdam.
Dozing under a seat reserved at no extra cost the day before.
One of the many benefits of flying with us to Europe.
This relaxed trainer loves it, when we say, To Fly, To Serve.
Europe with British Airways, The Friendly Lemon - To Fly. To Serve.
We believe that when travelling to Europe, the journey is just as important as the destination. Flying is something to be enjoyed and not endured. That's why we have put special thought into helping you make the most of your time away.
Don't forget to watch the other adverts in this series and meet the Happy Jumper and the Relaxed Trainer!
Transcript:
This is the Lemon that says kick back, recline your seat. Go on. A bit further.
There he is, happily floating his way to Nice in a complimentary drink.
One of the many benefits of flying with us to Europe.
This Friendly Lemon is delighted, when we say, To Fly, To Serve.
British Airways | You Make Us Fly
Europe with British Airways, The Happy Jumper - To Fly. To Serve.
We believe that when travelling to Europe, the journey is just as important as the destination. Flying is something to be enjoyed and not endured. That's why we have put special thought into helping you make the most of your time away.
Don't forget to watch the other adverts in this series and meet the Relaxed Trainer and the Friendly Lemon!
See more information about flying to Europe with us:
Transcript:
Usually, she's too hot, or too cold to go anywhere. And a bit on the bulky side.
But today she's off to Bordeaux! Thanks to that big 23 kilo luggage allowance.
One of the many benefits of flying with us to Europe.
This Happy Jumper's overjoyed, when we say, To Fly, To Serve.
British Airways - To Fly..To Serve | HD
A short compilation of the UK's premier airline British Airways...enjoy :)
Music: Now We Are Free by Lisa Gerrard ( Gladiatior Theme )
British Airways: Aviators 2012
British Airways | Tribute/Promo Video | “To Fly To Serve”
British Airways, arguably one of the best airlines in the world! I have flown to England ???????????????????????????? aboard BA multiple times. It is one of my favorite airlines, specifically my 3rd favorite. It is a really good airline, I have never EVER had a bad experience with BA and hopefully never will. It is quite sad that the Queen of the Skies Boeing 747 is getting retired due to COVID-19 but I have been lucky enough to fly on board one of these. I was also lucky to visit the cockpit and given the flight map aboard the Airbus A380 a few years back. So if anyone from BA is watching this. Thank you! You guys are running an amazing operation and I hope to board a BA plane very soon!!!
Thanks for watching! Enjoy and stay safe!!
British Airways - To Fly, To Serve Remake - Pioneers Edition
British Airways' new advert is great; It looks like a movie trailer. I used the BA video and audio from Will Geer's recording of Walt Whitman's 'Pioneers! O Pioneers!'. The manly imagery in the BA ad makes it a much better match for the poem than the 2009 Levis campaign which used the same recording.