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At The Top: Accor CEO Sebastien Bazin

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Highlights: Sebastien Bazin, Chairman & CEO, AccorHotels - The Phocuswright Conference

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Sébastien Bazin – Accor | ALL, the Heartist concept and the secret to success in hospitality

#sébastienbazin #accor #smackhospitality

We are back with a brand new podcast season of #smackstories and stopped at nothing short of one of the biggest names in Hospitality globally to kick off the season in style.

Sébastien Bazin, Chairman & CEO of Accor Group, joined us on the show and had a lot of fun giving us a recap on his past 10 years with Accor and what is planned for the upcoming years. Sébastien & Fritz discussed Accor’s idea of augmented reality, a more leaner and agile business concept, a shift in the developers mindset as well as an orientation towards sustainability. Sébastien also explained to us what the core of Accor’s Heartist® concept is and why the love for people is so important for this industry. We also learned how to make a loyalty program sexy and how to connect with local communities. Needless to say that Fritz and Sébastien couldn’t help but briefly talk about their mutual passion for football and do a quick analysis of Fritz’ discoveries while visiting one of the Mama Shelter properties for the first time as he was on a date there several years ago.

Enjoy the show!

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Copyrights: Studio 49 Hospitality UG (haftungsbeschränkt) 2022
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Accor CEO Sébastien Bazin at Skift Global Forum 2021

Session: Future Growth in Luxury, Lifestyle, and Sustainability

Watch highlights from sessions at Skift Global Forum in New York City on September 21-23, 2021.

For more travel news, research, and insights, visit
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HICSA 2019: How to Master Your Future in a Fast Changing World | Sebastien Bazin | Accor |Hotelivate

Sébastien Bazin, Chairman and CEO, AccorHotels
at the 15th edition of HICSA.
#HICSA2019 #HICSA #Hotelivate #HospitalityConference #Hospitality #sebastienbazin #Hotelconference #Accor #AccorCEO #Hotelinvestmentconference #hotelbusinessstrategy

For More Information Visit: HICSA -
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Wayfarer TV: Accor Chairman and CEO Sébastien Bazin talks travel trends

An insider's guide to travel and lifestyle with host James Gregory Wilkinson. In this segment, we talk travel and brands with Accor Chairman and CEO Sébastien Bazin.

For all of the latest executive travel news and features, visit

Keynote Speaker: Sebastien Bazin, Chairman & CEO, AccorHotels

Interviewed by Stephanie M. Ricca - Editor in Chief, Hotels News Now, STR

Sébastien Bazin shares Accor's success, strategy

During the International Hotel Investment Forum, which was held 4-6 March in Berlin, Hotel News Now chatted with Accor Chairman and CEO Sébastien Bazin, who discussed the French company's recent acquisitions, brand launches and marketing partnerships. Bazin also shared his vision for Accor as being essential to the travel journey for every type of traveler and destination.

For Hotel News Now's complete coverage of IHIF, click here:

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Heart of Hospitality • Podcast #4 • The fascination and reward of the hospitality industry • Accor

#HeartOfHospitality

For the last episode in 2021, Duncan O´Rourke, CEO Accor Northern Europe, is joined by Sébastien Bazin, Chairman and CEO of Accor in a live session in Warsaw. In his view from top, Sébastien shares his take on the importance of human capital and why caring for people is crucial to the hospitality industry. A truly special episode!

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Accor Group: Highlights 2020

2020 was an exceptional year filled with unique challenges. For Accor, we reinforced our values of solidarity and compassion embodied by our Heartists. Together, we channeled extraordinary abilities to adapt, fulfilling new expectations of our guests & partners. Relive with us the highlights of our incredible year, and we send messages of safety & wellbeing to your friends & families:

#AllHeartists #AccorCares #ALLsafe

Accor Group: From hospitality to augmented hospitality, how to shape the future of the industry

Explore the evolution of customer needs and disruptive new solutions for hospitality have totally challenged our industry and why most innovative hotel companies are rethinking the role they play in the everyday lives of consumers. Hear from Antoine Dubois, Senior Vice President of Global Marketing Strategy, Accor Group.

Join us at the next Direct Booking Summit near you:
MIAMI | 22 - 23 OCTOBER, 2019
BANGKOK | 19 - 20 FEBRUARY, 2020
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Accor's 2019 Historic Year

Over the past 6 years, Accor has carried out a major shift and achieved a tremendous transformation. In 2019, we wrote a new page in the Group's history as we brought Augmented Hospitality to life through the guest-engaging promise ALL – Accor Live Limitless.

Travel DAZE 2020 - How to reorganise, pivot and grow in a pandemic – Sebastien Bazin

Accor is one of the many hospitality companies that has felt the heavy impact of COVID-19.

Find out how the hotel giant has modified its development and growth strategy to come out of the pandemic a stronger and more resilient company, and what this means for Accor’s future plans in the APAC region.

Accor CEO Sebastien Bazin

Accor CEO Sebastien Bazin part 2

Sébastien Bazin's view from the top

A few months into his tenure as Accor's chairman and CEO, Sébastien Bazin talks the company's top challenges and most pressing priorities.
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AccorHotels Chairman and CEO at Skift Take Studio

AccorHotels Chairman and CEO Sébastien Bazin at Skift Take Studio, presented by Rydoo.

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Bazin outlines Accor investment strategy

Having split Accor into two separate business units, Sébastien Bazin says the company's HotelInvest division has a lot of ground to make up.

AccorHotels CEO Sébastien Bazin on learning from the new economy

Sébastien Bazin, chairman and CEO of AccorHotels, said companies like his need to learn how to be leaner and faster.

Accor's Bazin talks growth

Accor and its brand portfolio are poised for growth, said Sébastien Bazin, the company's chairman and CEO.

Matinale du 18 juin 2015 avec Sébastien Bazin

Revivez en images les meilleurs moments de la Matinale Rêvez d'ailleurs du 18 juin avec Sébastien Bazin, PDG d'AccorHotels !

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