IS JAPAN COOL? CRAFTSMANSHIP - 職人IS JAPAN COOL? CRAFTSMANSHIP
Japanese craftsmanship is a way of life for artisans who continue faithfully making their traditional crafts while devoting themselves to enhancing their skills.
We at ANA focus this year’s “Is Japan Cool?” project on Japanese artisans with expert command of unusual techniques inherited from ancient times — now rare in today’s world. Feature articles spotlight the spirit of tradition that dwells in these often unknown artisans who support Japanese people’s lives and cultures with the works they make by hand. The project team wishes to reach as many people as possible and share the true stories of these artisans and their treasured craft legacies.